IM Digital x Samplize AI Case Study
An AI-powered paint color match tool
How a strategic partnership on AI helped Samplize solve their customers’ most common problem
Samplize offers a revolutionary approach to paint color selection with their peel-and-stick paint samples, providing an easy and accessible way for both professionals and homeowners to visualize their choices. With their B2B market established, Samplize set their sights on expanding into the D2C space. However, their success hinged on overcoming a key challenge: making it effortless for customers to discover the perfect paint color amidst a sea of options.
Samplize offers a revolutionary approach to paint color selection with their peel-and-stick paint samples, providing an easy and accessible way for both professionals and homeowners to visualize their choices. With their B2B market established, Samplize set their sights on expanding into the D2C space. However, their success hinged on overcoming a key challenge: making it effortless for customers to discover the perfect paint color amidst a sea of options.