SAMPLIZE Transforming how people paint
- IM Digital x Samplize Case Study
Samplize is the only online destination that supports consumers with intelligent systems to quickly find the perfect colors for their space and deliver them the next day. They're offering on Shopify Plus is the largest single catalog of pain in the world. IM Digital was selected to architect Samplize's technical foundation from end-to-end, design a rich user experience, and integrate AI agents that drive sales growth. commerce architecture built for selling a single product with thousands of variations directly to people designing their homes.
Services
- Commerce Strategy
- Experience Design
- Commerce Engineering
- Growth Marketing
- Data and Analytics
- TotalCare
Partners
- Shopify
- Klaviyo
- Algolia
- Intercom
- PostHog
Our Approach
Uniquely, Samplize has one patented product, peal and stick paint samples. However, their single product has several thousands of variations that constantly evolve daily. We carefully considered how to architect a platform supporting an intuitive experience driven by intelligent systems at scale for everyday people. IM Digital worked diligently to understand the nuances of online paint sampling and designed a totally unique buying journey that offers a much more intuitive, rich experience when compared to shopping paint cans in a physical aisle.
Adapted our technical architecture to support single-product success with deep color variations, natively within Shopify Plus
Designed a completely custom experience to intuitively showcases nuances, differences, and the value of each product through engaging digital content served by intelligent, automated systems
Developed infrastructure for continuous testing and data collection to inform daily business decisions
Our Solution
Samplize launched a mobile-first buying journey designed by IM Digital, centered around intuitive product discovery that compels customers to keep going until they find the perfect product. We implemented Algolia to drive AI-powered search, merchandising, and product recommendations that consistently improve as users progress through the journey
AI infrastructure, architected by IM Digital supports paint shoppers to find exact paint matches using a wide variety of search terms, color codes, and natural language. Customers benefit from real-time personalization. As users type, results are served from complex queries instantly to keep the user moving directly toward checkout.
Design
Samplize features rich video content prominently, immediately demonstrating how peel-and-stick samples work, removing the biggest friction for new users at the onset of the selection process and supporting a more intuitive, enjoyable experience than any other destination.
Result
This tool empowers users to effortlessly discover the perfect paint color, removing the guesswork and frustration associated with traditional color selection.
project summary
Since IM Digital launched Samplize on Shopify Plus, they've gained a massive, loyal customer base. Prioritizing intelligent search seamlessly within the customer journey directly contributed to +46% increase in engagement +20% increase in year-over-year sales. Samplize continuously evolves their customer experience with new innovation as they continue expansion.
Launching on Shopify was only the beginning of a deep, multi-faceted outsize ROI partnership between Samplize and IM Digital. We continue our strategic collaboration through conintous conversion rate optimization, AI optimization, and marketing automation development. platform continuously. Samplize operates with total clarity, data-driven decisions, and complete confidence in their DTC commerce platform
