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IM Measuring Data and Analytics

The brands that win are the ones that know why they are winning. Our Data and Analytics practice gives your team the infrastructure, insight, and clarity to make decisions with confidence.

Rogers & Holland

Rogers & Holland

Transforming Rogers & Hollands customer experience

  • Data and Analytics

FlyBox

Building the App and Infrastructure for Revolutionary Mobile Storage

  • Data and Analytics
MZ Wallace

MZ Wallace

Liberating a luxury brand from years of technical debt with Shopify Plus

  • Data and Analytics

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FlyBox Analytics infrastructure for a high-growth mobile commerce startup.

Analytics

Infrastructure and reporting that makes data actionable.

We design the analytics infrastructure and event tracking framework your business decisions depend on, going well beyond standard setup to capture the specific customer behaviors that actually matter to your team.

We build the dashboards and reporting interfaces that make your data accessible to the people who need to act on it, designed for clarity and built around your team's actual workflows.

Dashboards show you what happened. We tell you what it means. Our analysis and reporting practice delivers ongoing intelligence that translates data into decisions your team can act on.

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Rogers & Holland Customer data architecture for a legacy jewelry retailer.

Data Strategy

Architecture and governance that makes data trustworthy and useful.

We define the architecture and governance model for how your organization collects, stores, and activates customer data, building the foundation that makes everything downstream more reliable and more useful.

We design and implement a customer data platform strategy that unifies your data sources, enables precise segmentation, and powers the personalized experiences your customers expect.

We audit, migrate, and organize your CRM data so your customer data foundation is clean, structured, and ready to support the systems you want to build on top of it.

We design the data warehouse architecture that consolidates your business data into a single, queryable source of truth your teams can rely on for reporting, analysis, and decision-making.

We establish data quality standards, ownership structures, and the compliance frameworks that keep your customer data practices within GDPR and CCPA requirements. For enterprise clients, data liability is not an abstract risk.

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Catbird Personalization strategy that grew owned email revenue by 60%.

Personalization

Strategy for experiences that feel relevant to each individual customer.

We define the personalization framework for your commerce experience, identifying the right data signals, audience segments, and content variations that make interactions feel relevant rather than generic.

Let’s Measure

Tell us what questions need answers, and we will build the clarity to answer them.

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