MZ WALLACE Liberating a luxury brand from years of technical debt with Shopify Plus
- IM Digital x MZ Wallace Case Study
MZ Wallace has been a fashion pioneer since their inception in the early 2000s in SoHo, New York. As one of the first fashion brands to launch digitally native, they grew into an online powerhouse on the demandware platform. Following more than a decade of growth and adopting Salesforce Commerce Cloud, MZ Wallace pioneered fashion once more and chose IM Digital to guide them through digital transformation to Shopify Plus.
Services
- Commerce Strategy
- Commerce Engineering
- Growth Marketing
- Data and Analytics
- TotalCare
- Experience Design
Partners
- Shopify
- Klaviyo
- Bloomreach
Our Approach
The complexity of Salesforce Commerce Cloud stymied their internal teams and inflated development costs while preventing the deployment of modern shopping features. Functionality was important, but a luxury brand, their design aesthetic was just as critical as the function and performance of the platform. IM Digital set out to carefully steward MZ Wallace ensuring launching on Shopify Plus was flawless as their products.
We leveraged our longtime expertise with Salesforce to efficiently reverse engineer requirements streamline the migration process.
Reducing the total cost of ownership was a main priority for MZ Wallace so we set out to quickly, efficiently replatform the brand in a cost-effective manner.
As part of the migration we introduced foundational growth drivers such as marketing automation, personalization, that supported improved customer engagement, conversion, and retention.
Our Solution
IM Digital led, managed, and fully executed a white-glove migration to Shopify Plus from Salesforce Commerce Cloud for MZ Wallace, flawlessly. Our teams strategically redesigned information architecture to futureproof the brand in alignment with their goal to drive the total cost of ownership down.
We successfully eliminated complex interdependencies and established a clean foundation for future development. Following successful migration and reduction in costs, we shifted focus to growth and supported MZ Wallace to fully unify their customer data, drive cross-channel personalization with Bloomreach CDP and Klaviyo Marketing Automation. Their new technology ecosystem worked together effectively and most importantly, smoothly.
From our partners
“We’re spending less and driving sales more efficiently. It’s the best of both worlds.”Kevin Mogyoros — COO and CFO
project summary
Within the first year of IM Digital’s migration to Shopify Plus, MZ Wallace reduced their total costs by more than 64%, improved site performance by over 50%, and benefited from +40% improvement in on-site conversion rates.
MZ Wallace has continued partnering with IM Digital for several years. Our teams collaborate across strategy, operational management, and tactical execution. Both IM Digital and MZ Wallace have enjoyed mutually beneficial growth through TotalCare.
