

IM Digital x 260 Sample Sale Case Study
Leveraging Shopify & Klaviyo to Transform 260 Sample Sale
How our strategic use of Shopify and Klaviyo helped 260 Sample Sale achieve 2x sales growth
260 Sample Sale is a fashion industry icon in the making: family-owned and operated and based in NYC. They quickly became the go-to choice in town for organizing sample sales for premium fashion and luxury brands. Their brick-and-mortar success was stymied when the COVID-19 pandemic arrived—but 260 Sample Sale was ready to pivot. They swiftly partnered with IM Digital on a bold plan: to take the endangered business of sample sales online, where it could survive—and thrive—in lockdown.
260 Sample Sale is a fashion industry icon in the making: family-owned and operated and based in NYC. They quickly became the go-to choice in town for organizing sample sales for premium fashion and luxury brands. Their brick-and-mortar success was stymied when the COVID-19 pandemic arrived—but 260 Sample Sale was ready to pivot. They swiftly partnered with IM Digital on a bold plan: to take the endangered business of sample sales online, where it could survive—and thrive—in lockdown.