260 SAMPLE SALE Expanding New York’s best kept secret globally with Shopify Plus

Our Approach

Sample sales traditionally have relied on word-of-mouth and great locations. 260 Sample Sale needed to translate the excitement of waiting in line on Fifth Avenue for exclusive NYC designers on discount into a digital experience.

Rather than offering discounts to loyal members, we collaborated on designing an unprecedented loyalty program for shoppers by releasing exclusive sales and priority access to top shoppers. To support massive fluctuations in traffic and spikes across digital and physical sales channels, we deployed scalable headless architecture with real-time systems integration. As a result, online and offline limited-time sales catalyzed each other’s growth as part of one cohesive commerce platform for 260 Sample Sale.

1. Deploying composable commerce with Shopify Plus to support dynamic samples that change every week while handling massive traffic spikes

2. Unifying customer data across physical and online channels to drive personalized marketing automation for a diverse audience and broad range of sales

3. Designing a completely unique loyalty program, offering experiential perks like VIP early access and digital line passes rather than discounts that drives increased engagement without impacting margins.

Our Solution

We built a rich cross-channel presence on Shopify to support seamless shopping experiences capable of supporting high-demand online sales. We integrated Bloomreach Engagement CDP to unify customer data and create personalized experiences, revealing deep insights to customer behavior and delivering intuitive product recommendations under human direction.

Then we implemented Klaviyo to support personalized, cross-channel marketing automation to ensure customers were matched with the right sales and offers. Customers now receive targeted messaging, notifications, and on-site experiences tailored to their interests, budgets, and shopping preferences.

Finally, we launched a loyalty program completely unique to 260 Sample Sale with Yotpo centered entirely on access, exclusivity, and personalized perks. Rather than incentivizing customer retention with discounts, we award top shoppers with early entry to sales and coveted line passes that can be used offline and online, seamlessly. The strategy preserved the core identity of 260’s value proposition of exclusivity while driving higher engagement across all membership tiers.