CLASSIC HOME
A transformative Shopify B2B
experience for interior design
leaders
- IM Digital x Classic Home Case Study
Classic Home has maintained a legacy of being a creative powerhouse in home furnishings from their base in LA, California. They've been consistently heralded as a top designer driving massive volume as manufacturer supporting enterprise retail volume with loyal customers like Pottery Barn. However, their growth was limited by a cumbersome, aged technical infrastructure that didn't support commerce experiences their customers needed to grow the business.
Services
- Experience Design
- Commerce Engineering
Commerce Solutions
- Elevate
Partners
- Shopify
Our Approach
IM Digital was selected by Classic Home to drive sweeping digital transformation. With the furniture industry's largest tradeshow, High Pointe Market months away, we quickly set out to reimagine the brand's online presence.
IM Digital leveraged Elevate, the only B2B accelerator approved and recommended by Shopify Plus.
Pre-built, Shopify-native components from Elevate made it possible for our teams to design unique, custom experiences and fully launch in time for Classic Home's tradeshow.
Relay, IM Digital's proprietary iPaaS connector streamlined complex backend integrations with their new, fully featured Shopify platform.
Our Solution
Elevate streamlined our collaboration to design, develop, and deploy the most feature rich B2B experience on Shopify Plus. IM Digital engineered complex B2B workflows directly into the core architecture that fully integrate with Classic Home's ERP, sales, and marketing systems. From day one, customers were empowered with transformational self-service features like real-time location-specific inventory availability, configurable, custom pricing rules, dramatically reducing time-to-decision and time-to-sale.
Classic Home's staff was immediately equipped with rich admin and enablement tools, including intelligent automation with granular human-in-the-loop controls. Sales reps impersonate their customers to draft orders and benefit from a real-time, fully integrated lead routing engine that can co-create carts, manage permissions, and provide admin, sales, and marketing leaders with actionable customer insights.
Elevate uniquely provides customers on Classic Home's Shopify platform with collaborative Projects that support designers, architects, and buyers to configure, share, design boards and quoting functionality that streamline customer decisioning. Registered trade partners with Classic home have complete self-service control over their account while Classic Home maintains strict governance controls behind the scenes.
From our partners
“IM Digital built a platform designed to scale seamlessly, bridging B2B and DTC to empower our growth in both directions.”Mia McMurray — EVP
project summary
Classic Home has transformed into the digital darling of their industry with their new, peerless foundation for enterprise growth. Within 90 days of launching on Shopify Plus, Classic Home recorded +289,000 more trade sessions than the previous period and increased user engagement by +67%. We eliminated massive technical debt and integrated previously siloed systems. Sales reps are selling more efficiently and customers are checking out more effectively.
