DESIGN SHOP Composable Architecture for the top direct-to-consumer design destination
- IM Digital x Design Shop Case Study
DesignShop selected IM Digital to help them design and develop a uniquely disruptive interior design marketplace for DIY consumers. We translated their unprecedented vision into reality with composable commerce architecture and modern enterprise technology partners commercetools and Contentful.
Services
- Commerce Strategy
- Experience Design
- Commerce Engineering
- Growth Marketing
Partners
- Commercetools
- Stripe
- Algolia
- Braze
- Google Cloud
- Mparticle
Our Approach
To support tens of millions of consumers across the world shopping every major manufacturer on one platform, we collaboratively designed the technical foundation to support hundreds of millions of skus, AI visualization tools, and helpful agents all seamlessly integrated to real-time inventory, pricing, brand, and product information.
Architecting secure, real-time, intelligent technical infrastructure to support unprecedented AI-driven consumer experiences at scale.
Designing custom visualization, collaboration, and agentic tooling; unmatched by any other marketplace.
Configuring a flexible, custom marketplace platform that can evolve as fast as AI is driving consumer shopping habits.
Our Solution
DesignShop trusted IM Digital to lead technical strategy, operations, and execution from ideation to ongoing support and optimization. We leveraged MACH architecture, decoupled the digital experience from the back-end systems. Our composable approach empowered DesignShop to tailor every detail without constraint, resulting in massive market disruption from the first day in production.
Commercetools handles volumes of data exchanging across a complex stack of micro-services architecture while Contentful delivers consumers personalized experiences in real-time from an arsenal of millions of visual assets that drive DesignShop’s one-of-a-kind DIY consumer marketplace.
Mparticle drives the experience for consumers by stitching together signals that resolve their identity in real-time, enabling 1:1 personalization for every interaction. Through deep integration with Algolia, we serve users search results in real-time as they type to deliver surprisingly intuitive product discovery that keep users coming back time and again.
From our partners
“IM Digital brought the exact strategy, design, and engineering discipline DesignShop needed to deliver the disruption we envisioned.”Adam Sandow — Founder and CEO
project summary
DesignShop uniquely offers homeowners unprecedented access to nearly infinite volumes of choices. Their marketplace is the only place consumers can browse and order at night to receive them at their doorstep the next morning. IM Digital’s composable technical architecture is continuously evolving to support continued growth, without requiring extensive re-building or platform migrations.
Our work continues through TotalCare. IM Digital remains actively involved in strategic planning, operational support, and innovation engineering to ensure DesignShop maintains their market leadership and remains steps ahead of their competitors.
