IM Digital x Fannie May
Digital Transformation for an Iconic Chocolate Brand
How do you make a century-old brand feel new? Honor the timeless recipes. Reimagine the experience.
Since 1920, Fannie May has delighted customers with handcrafted chocolate. As an iconic brand within The Ferrero Group, its name is synonymous with premium quality and timeless tradition. However, as consumer behavior shifted to digital, their eCommerce presence didn't match their iconic status. The digital experience felt disconnected from the personal, premium feel of the in-store brand, making it difficult to justify a premium position in a crowded market. The goal was clear: elevate Fannie May's digital presence to match its celebrated brand.
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Since 1920, Fannie May has delighted customers with handcrafted chocolate. As an iconic brand within The Ferrero Group, its name is synonymous with premium quality and timeless tradition. However, as consumer behavior shifted to digital, their eCommerce presence didn't match their iconic status. The digital experience felt disconnected from the personal, premium feel of the in-store brand, making it difficult to justify a premium position in a crowded market. The goal was clear: elevate Fannie May's digital presence to match its celebrated brand.
