IM Digital x Fannie May
Digital Transformation for an Iconic Chocolate Brand
How do you make a century-old brand feel new? Honor the timeless recipes. Reimagine the experience.
Since 1920, Fannie May has delighted customers with handcrafted chocolate. As a beloved brand within The Ferrero Group, Fannie May is synonymous with premium quality and timeless tradition. However, as consumer behavior shifted to digital, their eCommerce presence needed to evolve in order to best represent their iconic status. The goal was clear: elevate Fannie May's digital presence to match its celebrated brand.
Since 1920, Fannie May has delighted customers with handcrafted chocolate. As a beloved brand within The Ferrero Group, Fannie May is synonymous with premium quality and timeless tradition. However, as consumer behavior shifted to digital, their eCommerce presence needed to evolve in order to best represent their iconic status. The goal was clear: elevate Fannie May's digital presence to match its celebrated brand.
