SATCO
Illuminating growth
for the leader in lighting
- IM Digital x Satco Case Study
For over 70 years, SATCO has been a leading U.S.-based lighting manufacturer and distributor of diverse lighting products – including incandescent, halogen, fluorescent, HID, and LED lamps, as well as lighting fixtures, track lighting, and lighting hardware and glassware. SATCO sought a comprehensive partner to help achieve their clear goal: To seamlessly empower operations, customers, and consumers through an effortless digital experience.
Services
- Commerce Strategy
- Experience Design
- Commerce Engineering
- TotalCare
Commerce Solutions
- Relay
Partners
- Adobe Commerce
- Algolia
- Contentful
- Inriver
Our Approach
To best understand the nuances of a complex customer experience, IM Digital facilitated a series of discovery and co-creation workshops with team members across marketing, sales, customer success, and merchandising. We built a comprehensive understanding the true nature of SATCO customers to identify, align, and map core customer personas critical to SATCO's success. Then, we developed an omnichannel customer journey map to visualize customer touchpoints, identify customer pain points, and note opportunities critical to include in the digital experience.
Our Solution
From there, we planned additional customer research and synthesized a roadmap for execution to verify, and support our understanding. We also integrated specialized knowledge through verified conversations with SATCO customers. The result was a deeper, empathy-driven understanding of key issues and solutions for these issues. Armed with this knowledge, we developed a roadmap to achieve the following goals: Enhance product findability.Improve product information & sell sheets.New features for to assist sales representatives. Better, more robust tools for distributors
Domino App
Domino™ luminaires offer limitless configuration possibilities, allowing you to create custom lighting solutions for any application. You can create zones with up to 100 nodes, group fixtures for flexible control, and set up lighting scenes with the Domino app or connected wall switches. The system also includes occupancy/vacancy sensors with adjustable light levels and time-off controls, advanced daylight harvesting technology, and task/trim tuning for optimized light levels. You can even set up schedules to match your specific needs and save energy.
From our partners
“As our strategic digital transformation partner, IM Digital has provided the iterative approach, strategic guidance, and technical expertise required for our complex business model”Jeffrey Beyer — CTO, SATCO
project summary
We uncovered a vision for a customer-centric suite of online sites, including sales rep tools and a distributor portal, all drawn from empathy-driven insights. Through incremental improvements to the current customer-facing site, we can better serve SATCO's unique needs, and enable digital enhancement at a pace that is in-line with the changes required for a company of this size to support a truly digital experience. Through an evolving, long-standing, and comprehensive partnership with IM Digital, SATCO will continue to ensure lasting relationships with their customers and long-term success.
