CATBIRD
Helping a home-grown icon go global
- IM Digital x Catbird Case Study
For a certain set of chic, discerning connoisseurs, Catbird NYC needs no introduction. The Brooklyn-based jeweler has been featured in Marie Claire and Vogue and has been the darling of influencers for years. As they grew, they recognized the need for a digital retail experience that reflected what their brand was: innovative, gutsy, and modern—something that highlighted their values and captured the essence of their original Brooklyn storefront
Services
- Commerce Strategy
- Experience Design
- Commerce Engineering
- Growth Marketing
- Data and Analytics
Commerce Solutions
- Relay
Partners
- Adobe Commerce
- Klaviyo
The Results
The new experience helped give Catbird NYC a digital home while they evolved into a world-famous destination for ethically-sourced jewelry. Now, they could manage more transactions, pull in more revenue, and reach wider and wider audiences—while staying true to the roots that made them a success in the first place.
From our partners
“They took the time to listen to our needs and were able to interpret them in creative ways, in addition to bringing us new ideas we wouldn’t have thought of on our own.”Rony Vardi — Founder and CEO, Catbird NYC
project summary
IM Digital recognized the opportunity to build a sleek, highly customizable experience that would give customers the ability to choose how they wanted to interact with the brand. The team harnessed Magento Commerce as a platform to expand Catbird NYC’s “endless aisle” approach into broader markets and channels—all while ensuring that they retained complete control of their content. The site included sophisticated sharing tools alongside a personalized stock messaging system to keep fans up-to-date when sold out merchandise was coming back (and when new merchandise would be coming in!)
