IM Digital x Blackberry
Blackberry
Bringing the luxury farm experience online
Blackberry Farm’s 4,200 acres have been a tranquil escape for family, friends, and guests for over 80 years, evolving into a luxurious resort of breathtaking scenery, decadent cuisine, and pleasurable pastimes. From preserves to jewelry to mattresses, nearly all of the Blackberry experience is packaged and sold online so customers can enjoy a taste of Blackberry Farm from their own homes.
Blackberry needed a stunning and scalable digital experience that could combine customized content, personalized experiences, and XXX agility , allowing them to keep up with shifting consumer expectations. Burdened with overwhelming technical overhead and exorbitant development costs on their open-source platform, Blackberry began to explore their options. They knew they needed to revamp their entire e-commerce infrastructure to achieve their glowing vision.
Services
Partners
Blackberry Farm’s 4,200 acres have been a tranquil escape for family, friends, and guests for over 80 years, evolving into a luxurious resort of breathtaking scenery, decadent cuisine, and pleasurable pastimes. From preserves to jewelry to mattresses, nearly all of the Blackberry experience is packaged and sold online so customers can enjoy a taste of Blackberry Farm from their own homes.
Blackberry needed a stunning and scalable digital experience that could combine customized content, personalized experiences, and XXX agility , allowing them to keep up with shifting consumer expectations. Burdened with overwhelming technical overhead and exorbitant development costs on their open-source platform, Blackberry began to explore their options. They knew they needed to revamp their entire e-commerce infrastructure to achieve their glowing vision.