THIRD LOVE Unifying customer data to drive retention and revenue
- IM Digital x Third Love Case Study
We partnered with ThirdLove to unify their disconnected data systems and deliver a personalized shopping experience for her (their customers). IM Digital replaced fragmented tools with a single cohesive architecture to drive retention and sales.
Services
- Commerce Strategy
- Commerce Engineering
- Growth Marketing
- Data and Analytics
- Experience Design
- TotalCare
- Intelligence Systems
Partners
- Shopify
- Bloomreach
- Klaviyo
- Snowflake
- Gladly
- Yotpo
Our Approach
ThirdLove built a loyal following by creating intimate apparel for real bodies. As their digital footprint expanded alongside their business, their technology architecture grew increasingly fragmented. ThirdLove treated each marketing tool in isolation. This created disconnected data sets and prevented the internal team from understanding the complete customer journey. They needed a unified data architecture to support personalized omnichannel experiences.
Consolidating fragmented customer data across multiple disconnected platforms into a single centralized hub
Transforming single-point marketing tactics into a cohesive customer retention strategy
Accelerating the deployment of personalized shopping experiences to meet shifting market demands
Our Solution
Our team started by auditing the entire ThirdLove technology ecosystem to identify redundancies and design a streamlined data architecture. We positioned Bloomreach as the central platform partner to ingest information from Shopify, Klaviyo, Snowflake, Gladly, and Yotpo. This integration eliminated information silos and gave the internal team a unified view of customer behavior.
With the infrastructure in place, we implemented Bloomreach Weblayers to personalize content and promotions directly on the storefront. Our team designed data pipelines to feed real-time browsing behavior into the personalization engine. We directed the Bloomreach AI infrastructure to orchestrate an omnichannel journey. This allowed the system to deliver relevant messaging to the right person at the exact right moment.
To ensure ongoing accountability, we built custom dashboards to track campaign performance and customer engagement. Our data engineers translated complex behavior patterns into clear visual reports. These dashboards empowered the ThirdLove team to make confident decisions based on reliable information.
From our partners
“With IM Digital as our strategic partner and Bloomreach as our technology partner, we are spending less and driving more sales. It is the best of both worlds”Alan Quach — Director of Data & Analytics
project summary
By consolidating the technology stack, ThirdLove reduced total cost of ownership while delivering a better experience for the people shopping on their site.
Unified data architecture drove strong financial outcomes. The implementation of intelligent product recommendations generated an additional $2.6 million in revenue and increased items added to the cart by 500% in seven months. Customers engaging with the new omnichannel messaging converted at a rate of 57% and showed a 26% increase in average order value.
TotalCare partnership ensures the architecture continues to perform. Our team provides continuous analytics monitoring and strategic consulting to refine the personalization models. We collaborate with the ThirdLove team to adapt their digital capabilities as their business needs change.
