

IM Digital x Metric Marine Case Study
A Unified Shopify Platform for Metric Marine
Streamlining operations, enhancing CX, and driving sales for a leading supplier of equipment for the marine industry
As a leader in marine tools and supplies, Metric Marine needed a solution to navigate the complex waters of B2B and B2C sales on their Shopify site. They were searching for a way to unify these distinct audiences, each with unique needs and expectations, without compromising the customer experience.
As a leader in marine tools and supplies, Metric Marine needed a solution to navigate the complex waters of B2B and B2C sales on their Shopify site. They were searching for a way to unify these distinct audiences, each with unique needs and expectations, without compromising the customer experience.