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A Unified Shopify Platform for Metric Marine

Streamlining operations, enhancing CX, and driving sales for a leading supplier of equipment for the marine industry

As a leader in marine tools and supplies, Metric Marine needed a solution to navigate the complex waters of B2B and B2C sales on their Shopify site. They were searching for a way to unify these distinct audiences, each with unique needs and expectations, without compromising the customer experience.