METRIC MARINE Building a Unified Shopify Platform Anchored in Technology
- IM Digital x Metric Marine Case Study
Streamlining operations, enhancing CX, and driving sales for a leading supplier of equipment for the marine industry. As a leader in marine tools and supplies, Metric Marine needed a solution to navigate the complex waters of B2B and B2C sales on their Shopify site. They were searching for a way to unify these distinct audiences, each with unique needs and expectations, without compromising the customer experience
Services
- Experience Design
- Commerce Engineering
- Growth Marketing
Commerce Solutions
- Elevate
Partners
- Shopify
- Klaviyo
Strategy & Solution
M Digital partnered with Metric Marine to develop a comprehensive digital strategy that unified their B2B and B2C operations on Shopify. This included a custom platform designed to manage complex orders and integrate business tools, PunchOut integration for streamlined purchasing, an integrated tech stack with Klaviyo, Elevar, and Gorgias for enhanced functionality, and a modern, user-friendly website design that reflected Metric Marine's brand identity.
Results
This project showcased our expertise in delivering complex B2B solutions within the Shopify ecosystem. We are proud of our ability to successfully integrate a customized B2B platform, demonstrating our technical proficiency and commitment to exceeding client expectations. The project also saw a rapid turnaround with immediate results. Metric Marine saw a significant return on investment within 30 days of launch, generating new revenue streams and experiencing tangible growth.
From our partners
“We’re spending less and driving sales more efficiently. It’s the best of both worlds.”Kevin Mogyoros — COO and CFO
project summary
We're dedicated to fostering this lasting partnership and supporting Metric Marine's success through ongoing technical support and maintenance to ensure a seamless website experience. We are also eager to collaborate with Metric Marine on future development initiatives, which may include expanding their product catalog, implementing new features, and optimizing their user experience based on data insights and customer feedback. As a trusted advisor, we're committed to providing strategic guidance on best practices in commerce, digital marketing, and more innovative solutions to drive Metric Marine's continued growth.
