LIXIL
Migrating a global enterprise
portfolio to a single modern
platform
- IM Digital x LIXIL Case Study
We partnered with LIXIL to migrate their enterprise portfolio of housing and building brands to a modern B2B and consumer commerce infrastructure. The primary objective was to replace an outdated monolithic system with a scalable architecture capable of supporting complex global transactions across multiple regions and languages.
Services
- Commerce Strategy
- Experience Design
- Commerce Engineering
- TotalCare
Partners
- Shopify
- Google Cloud
- Klaviyo
- Vertex AI
Our Approach
LIXIL stewards a massive portfolio of renowned home and interior brands serving direct shoppers and trade professionals globally. Their legacy infrastructure created significant friction for wholesale buyers attempting to browse complex B2B catalogs. They needed a unified solution capable of handling diverse regional requirements and complex business rules without sacrificing the distinct visual identity of each brand.
Moving away from a monolithic framework consuming internal resources with basic maintenance tasks and slow deployment cycles.
Managing complex localization and product data requirements across multiple global regions and languages.
Executing a comprehensive backend migration to support heavy enterprise B2B data requirements and secure payment compliance.
Our Solution
During a rigorous 17-month engagement, our team engineered a unified digital environment on Shopify Plus. We centralized shared components and backend processes to create immediate technical efficiencies across the entire enterprise portfolio.
To protect the unique positioning of brands like GROHE, American Standard, and DXV, we designed custom interfaces reflecting their specific market voices while sharing a single robust codebase. To support complex B2B sales requirements and massive data migration, our engineers wrote automated scripts to format and transfer thousands of products and hundreds of nested content pages. We utilized native Metaobjects within the new architecture to map deeply specific business logic directly into the foundation of the platform.
Our team also executed a full SAP integration to support their heavy enterprise operational needs and wholesale pricing structures. To address immediate compliance risks, we deployed a strangler architecture pattern to safely decouple payment processing from the legacy system. We integrated a compliant third-party payment gateway ensuring sensitive financial data never touched the older application. This foundational move neutralized immediate security concerns and provided the internal team with transparent risk management capabilities for large volume B2B transactions.
From our partners
“The IM Digital team engineered a single powerful commerce system to transform our operations. The success of this project on Shopify Plus empowered our team with the flexibility to self-manage content and campaigns across our portfolio. The ability to deploy in minutes instead of hours while amplifying our unique brand identities defines a successful digital transformation.”Antonio Casas — Leader CMS & Creative Studio
project summary
The consolidated multi-brand architecture reduces deployment times from hours to minutes and provides LIXIL with a modern commerce stack. Internal teams now operate with complete autonomy to launch new campaigns and merchandise products globally. The new infrastructure projects significant operational savings while delivering a seamless procurement experience for trade professionals and direct buyers. We continue to support LIXIL through an ongoing TotalCare partnership. Our team provides continuous technical management and strategic direction to ensure the unified B2B and consumer platform scales efficiently alongside their global growth.
