DESIGN SHOP BRAND ASSISTANT Custom AI agents connecting supporting DIY interior design for homeowners
- IM Digital x Design Shop Brand Assistant
DesignShop partnered with IM Digital to develop proprietary AI agents, customized for brands operating on their interior design marketplace. Our objective was to create an intelligent self-service portal giving individual brands a dedicated voice, and control of their voice on the DesignShop platform. We delivered a custom AI infrastructure connecting homeowners directly with expert product knowledge to increase material sales.
Services
- Intelligence Systems
Commerce Solutions
- Aura
Partners
- Google Cloud
- Vertex AI
Our Approach
Homeowners demand speed and variety when sourcing interior design materials. Participating brands face rising customer acquisition costs on traditional ad networks. Off-the-shelf AI solutions can’t offer the same flexibility and control a custom solution can. We designed Brand Agent to help brands guide DIY consumers through complex interior design decisions.
Rather than a single plain chatbot, brands like Sherman Williams and Kohler evolve their own AI agents that serve customers through highly intuitive experiences on the DesignShop platform.
Our custom solution hosted in Google Cloud provides the technical architecture capable of merging dynamic pricing data in real-time with unique parameters set by each brand.
Human-in-the-loop governance ensures brands control experiences and continuously optimize with actionable insights from analytics monitoring every AI interaction with consumers.
Our Solution
DesignShop envisioned a self-service solution for brands. IM Digital led strategy user experience design, and technical integration of the Brand Agent operating system, end-to-end. Brand Agent pulls real-time inventory and pricing data directly from their catalogs while referencing secondary sources configured by brand managers.
A dedicated interface affords brand managers total human oversight over the AI infrastructure. Administrators can intuitively configure guidelines that influence their AI agent’s behavior. A secure sandbox environment is available for brands to experiment and test behavior before pushing updates publicly on DesignShop.
Brands analyze customer-agentic interactions through interactive dashboards that enable managers to take immediate action. This feedback loop ensures domain experts dictate exactly how their AI agents represent their brand and products.
From our partners
“Consumers demand the convenience of speed and variety. We needed an intelligent infrastructure to connect brands directly with homeowners and remove friction from the design process.”Adam Sandow — Founder and CEO
project summary
DesignShop’s Brand Agent has disrupted the way consumers approach DIY interior design with their unrivaled product discovery and project planning features, supported by every top material manufacturer in the market. Our partnership continues through a TotalCare engagement. We provide continuous engineering and strategic design to refine the conversational interface. The internal team relies on this robust infrastructure to scale their consumer offerings while keeping human expertise at the center of the shopping experience.
