Klaviyo Leaders celebrate IM Digital’s 2026 Global Partner recognition, customer results, and the future of connected commerce, service, and AI.
IM Digital has been named a 2026 Klaviyo Global Partner of the Year. For our independent consultancy, the recognition celebrates a partnership built through shared ambition, hands-on collaboration, and a commitment to helping brands grow.
In Klaviyo’s 2026 K:Partners Awards announcement, IM Digital appears among the Global Partners of the Year. The milestone reflects a bigger story about where commerce is going and the kind of partner brands need to get there.
At K:BOS 2026 a consistent theme emerged: the value of a partner reaches beyond delivering campaigns. It comes from connecting strategy, customer data, technology, and people around meaningful business outcomes.
Key Takeaways
- Partnership over Output. Klaviyo leadership highlights IM Digital’s ability to drive strategic collaboration and platform evolution, not just campaign delivery.
- Measurable Customer Outcomes. Our B2C CRM implementations are rooted in driving tangible revenue growth, improving lifecycle marketing, and reducing technical debt.
- AI-First Horizon. The future of commerce orchestration relies on AI agents and unified data, powered by our TotalCare model to continuously evolve customer experiences.
What Does the Global Partner Recognition Mean?
The award recognizes IM Digital at the global level within Klaviyo’s partner ecosystem, highlighting a partnership extending beyond individual projects. In his interview, Scott Segel connected the recognition to IM Digital’s willingness to lean into new opportunities and help shape the direction of the partnership.
Segel, who leads Klaviyo’s global partner programs and strategy, emphasized the Global Partner of the Year award was about more than revenue. He pointed to IM Digital’s contribution to learning and development across product, marketing, messaging, and sales.
“We value your perspective.”
— Scott Segel, Klaviyo
For us, getting perspective starts with our clients. We bring the realities of their businesses into the conversation: disconnected data, changing customer expectations, complex systems, and the opportunity to build more relevant experiences.
An Independent Team Built to Grow With Its Partners
Our Klaviyo partnership has developed alongside our own business. In the interview, Justin Ragsdale reflected on the early days of the relationship, when IM Digital operated as Imagination Media and the team was still building its practice.
Segel described parallel journeys. As Klaviyo expanded beyond its roots in email, IM Digital expanded its CRM capabilities. He identified IM Digital as an early partner willing to engage with the broader opportunity.
History matters because it explains our approach today. We work alongside platform teams and client teams, connect disciplines, and apply strategic judgment to the next business problem. Our Growth Practice Mandate combines migration, lifecycle marketing, data management, and technical integration within wider TotalCare partnerships.
Leading With Customer Outcomes
Joan Morales, Klaviyo’s Vice President of Global Partner Marketing, made the priority clear when speaking with our team:
“Output is cheap but outcomes are rare.”
— Joan Morales, Klaviyo
Morales described IM Digital’s ability to help brands across industries understand their problems, plan implementations, and turn transformation into working reality. He also emphasized adoption and training across teams, recognizing an important distinction for enterprise brands, connected platforms change how an organization works.
A successful project brings the technical implementation, the customer experience, and the people running it into alignment. Our partnership model keeps those responsibilities connected.
Connect the Entire Customer Journey
Segel’s view of the next chapter centers on customer journey orchestration: connecting acquisition, on-site conversion, retention, and service through shared data and coordinated decisions.
“What got us here will not get us where we’re going.”
— Scott Segel, Klaviyo
Our focus at IM Digital is to help brands determine which experiences to build and how they should work together. A new campaign, integration, or agent should advance a clear customer and business goal.
Our customer-data and analytics practice establishes the information behind those decisions. Our commerce engineering practice ensure enterprise systems are connected to every customer experience to make the experience work.
For growth-focused brands, the opportunity is more relevant messaging and stronger repeat-purchase journeys. For enterprises modernizing complex systems, it is also less duplicated effort and a clearer path through technical debt.
Tangible Customer Outcomes
Our recognition sits alongside work spanning CRM migration, lifecycle marketing, and commerce integration. The following examples show different ways those disciplines come together around client priorities.
Klaviyo’s published BFCM 2025 account documents the Rogers & Hollands and Samplize results. The SIG SAUER and mindbodygreen figures are IM Digital-reported results.
Rogers & Hollands: Move With Purpose Before Peak Trading
- The challenge: Migrate to Klaviyo in mid-October ahead of Black Friday/Cyber Monday 2025.
- Our approach: Phase the migration, prioritize engaged audiences, and connect sale-specific forms with welcome and abandonment flows.
- The results: Campaign emails were each 7.5 times more valuable than the 2024 baseline, using Klaviyo’s published description. Automated revenue grew 279% year over year.
Samplize: Connect Customer Intent With Timely Offers
- The challenge: Capture high-intent BFCM traffic and build demand ahead of the busiest shopping period.
- Our approach: Align on-site forms with the holiday offer and launch a separate 14-day early-access campaign strategy.
- The results: Forms generated $33,800 in attributed revenue, up 213% from $10,800 the prior year. The separate early-access period generated more than $87,000.
Our broader Samplize partnership connects experience design, commerce engineering, intelligent discovery, and ongoing marketing work.
SIG SAUER: Connect Customer Data With Lifecycle Strategy
- The challenge: Bring fragmented Oracle Eloqua data into Klaviyo’s customer relationship workflows.
- Our approach: Combine migration with recency, frequency, and monetary-value segmentation and AI-informed send timing.
- The IM Digital-reported results: A 100% increase in email revenue and a 34% increase in online sales through the client’s Adobe Commerce environment.
mindbodygreen: Simplify the Stack and Reduce Operating Costs
- The challenge: Move from Iterable to Klaviyo while rebuilding automations and consolidating technology.
- Our approach: Complete a focused, six-week migration with coordinated automation and platform work.
- The IM Digital-reported results: A 23% increase in online sales and a 34% reduction in operating expenses.
AI Built Into the Customer Experience
Segel distinguished between using AI to make delivery more efficient and building AI-powered experiences for clients. He identified agent orchestration and tailored customer interactions as an important opportunity for partners.
Klaviyo’s distinction aligns with IM Digital’s intelligence systems practice. We design data pipelines, custom agents, workflow automation, and the orchestration connecting them. Human teams set direction and own the decisions that require judgment.
In a customer-service implementation, deliverables can include mapping customer and order identifiers, connecting approved knowledge, defining supported actions, and designing transfers to a person. Customer Agent configuration then follows the platform capabilities and customer journeys in scope.
The value comes from the complete experience: useful answers, reliable information, appropriate action, and a clear path to human help. AI becomes part of the architecture supporting the relationship.
TotalCare Propels Continuous Progress
TotalCare brings Plan, Create, Build, Grow, Measure, and Augment together in one ongoing partnership. The six practice areas connect strategy, experience design, systems development, growth marketing, data, and intelligence systems around your business.
Klaviyo Leaders reinforced why breadth matters. Connected customer journeys require more than isolated expertise. Human teams need to understand the context, coordinate decisions, and keep moving with the business.
Through TotalCare, we stay engaged across platform management, customer-journey improvements, measurement, and roadmap delivery. Collaborative Immersion establishes shared understanding. Strategic Co-Creation sets direction. Agile and Adaptive Execution moves the work forward. Data-driven reviews determine the next priority.
For our clients, the model brings relevant expertise into reach without rebuilding the partnership each time the challenge changes.
Klaviyo, CRM, and Connected Commerce
Klaviyo’s recognition celebrates IM Digital’s practice built around the decisions brands face when connecting customer data, marketing, and service.
K:Partners Global Partner of the Year
IM Digital was named a 2026 Klaviyo Global Partner of the Year through the annual K:Partners Awards program. Klaviyo’s official announcement lists IM Digital among its global honorees. The interviews accompanying this article provide leadership perspectives on the partnership and its next chapter.
What is B2C CRM?
A B2C CRM connects customer data with marketing and service workflows, helping brands manage relationships across the customer journey. Relevant information can include purchases, preferences, channel engagement, and service interactions. Its value depends on how those connections inform the experiences your teams deliver.
Klaviyo Implementations
A Klaviyo implementation includes strategy, data mapping, integrations, subscription controls, lifecycle flows, testing, and a coordinated launch plan. IM Digital builds the roadmap with your team around the customer journeys, technical requirements, and business outcomes that matter. Migration timing follows the scope of the project.
Customer Data Platforms vs CRM
A customer data platform unifies information from multiple sources, while CRM workflows use customer context to support relevant interactions. Their capabilities can overlap. Decide where identities, events, permissions, and reporting definitions belong before choosing how the platforms connect.
K:Service Use Cases
K:Service brings customer-service tools into connected workflows, supporting self-service, team conversations, and automated assistance informed by customer context. Customer Hub, Helpdesk, and Customer Agent address different service needs. Match the product and commerce-platform requirements to the experience you plan to deliver.
AI Agents and Human Service Teams
AI agents handle defined interactions using approved information and supported actions, while human teams own judgment, exceptions, and escalation. Configure access, knowledge, workflows, and transfers together. Evaluate answer quality and the quality of the handoff as parts of one customer experience.
TotalCare Support after Implementation
TotalCare connects ongoing strategy, design, engineering, growth marketing, measurement, and AI expertise through one accountable partnership with IM Digital. Plan, Create, Build, Grow, Measure, and Augment stay aligned as your priorities change, from integration work to customer-journey improvements and roadmap delivery.
Celebrate the Milestone. Build What Comes Next.
Being named a 2026 Klaviyo Global Partner of the Year is a milestone for our team and our partnership. We are proud of what brought us here and energized by the opportunity to help more brands connect their customer experiences.
The next chapter continues with clearer strategy, better-connected systems, useful intelligence, and lasting customer relationships.
Map your next stage of customer growth with IM Digital. Explore our growth marketing and retention services and start a conversation about what your business should build next.
