IM Digital x Urban Farmer
Cultivating Success
Bringing the luxury farm experience online
In 2008, founder Noah Herron started Urban Farmer in a small Indiana farmhouse, driven by a passion for gardening passed down from his grandfather. From makeshift seed packets in old magazines to a 5-acre farmstead, Urban Farmer evolved into a national and international seed retailer. Despite this growth, Urban Farmer faced the challenge of nurturing connections with its expanding audience. Seeking to refine their email marketing strategy, Urban Farmer partnered with IM Digital in January 2021. This case study explores how IM Digital's retention marketing expertise transformed Urban Farmer's communication, resulting in a remarkable 10% revenue growth year to date.
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In 2008, founder Noah Herron started Urban Farmer in a small Indiana farmhouse, driven by a passion for gardening passed down from his grandfather. From makeshift seed packets in old magazines to a 5-acre farmstead, Urban Farmer evolved into a national and international seed retailer. Despite this growth, Urban Farmer faced the challenge of nurturing connections with its expanding audience. Seeking to refine their email marketing strategy, Urban Farmer partnered with IM Digital in January 2021. This case study explores how IM Digital's retention marketing expertise transformed Urban Farmer's communication, resulting in a remarkable 10% revenue growth year to date.