MONTANA SILVERSMITHS Bespoke experiences for B2B customers
- IM Digital x Montana Silversmiths Case Study
No two B2B customers are alike; some are national chains, and others are rural ranch stores. There's no one-size-fits-all solution — or even a one-size-fits-some. The team at IM Digital tackled the challenge by stepping into the customer's boots and developing a comprehensive understanding of their experience. They helped Montana Silversmiths get every drop of value out of B2B Magento 2 Commerce — and with custom modules, they went even further. The new experience gave sales teams the ability to more efficiently manage and interact with resellers; it empowered reps to control stock levels at the customer level; and made it easier for sales and customer service teams to quickly manage orders.
Services
- Commerce Engineering
- Commerce Strategy
- Experience Design
Partners
- Adobe Commerce
- Klaviyo
The Results
IM Digital created a cutting-edge, immersive platform, allowing customers to search for and select materials based on customized criteria like use case and availability.
From our partners
“IM Digital transformed our business to business operations… we no longer have to put pen to paper or have boots on the ground to achieve our sales metrics and service our end reseller customers.”Steve Anderson — Director of IT at Montana Silversmiths
project summary
The new experience can now deliver world-class service to every B2B customer in exactly the way that's best for them. With access to clear, concise, and consistent sets of data, service and fulfillment teams work faster and more efficiently and with less potential for human error. It adds up to faster deliveries, less overhead, and more time for Montana Silversmiths to build a thriving relationship tailored to each and every one of their unique retail channel partners.
