Dana Rebecca’s growth was stifled by site usability, excessive load times, and critical content issues. A gorgeous jewelry brand that celebrates strong women, Dana Rebecca Designs needed a modern, functional site that adequately represented their brand. They were looking for a long-term partner who could guide them on how to improve BigCommerce performance, create a superb user experience, and scale their online business.To make things even more exciting, Dana Rebecca wanted their new solution before the holiday season, so they could capitalize on increased site traffic.Was IM Digital up for the challenge?
IM Digital reimagined Dana Rebecca’s online user experience, systematically created a new user experience, added vital features, and developed a blazing-quick site that could expertly load on any browser and device. Using Hydrogen, Shopify’s headless commerce stack, IM Digital was able to fast-track the process and unveil Dana Rebecca’s new site before the holiday rush.
Dana Rebecca’s new state-of-the-art digital experience utilized a data-backed design sprint process, a strategic performance plan, incredible performance load times, and custom scripts based on client feedback to create a beautiful, efficient, and luxurious digital experience.Dana Rebecca’s revolutionary online site rivaled the signature luxury experience that clients receive in the Dana Rebecca Designs flagship showroom. Dana Rebecca reported record-breaking Q4 sales, improved conversion rates, and a dramatic increase in CLV (customer lifetime value).
A leading safety solution provider for over 30 years, Ironwear manufactures, develops, and reengineers Personal Protective Safety Equipment for industrial markets around the globe.As a legacy manufacturer, Ironwear historically managed sales and orders through in-person meetings and phone calls. Ironwear was eager to create an intuitive online experience for their loyal B2B customers that would reduce customer acquisition costs while integrating with their existing Netsuite-powered back-end infrastructure.Was IM Digital up for the challenge?
IM Digital chose Magento as the perfect commerce solution for Ironwear because of its unparalleled flexibility, ability to integrate with a highly-customized back-end, and rich native B2B commerce features.IM Digital collaborated with Ironwear to develop a uniquely breathtaking, state-of-the-art B2B commerce experience that completely transformed Ironwear’s business model.Ironwear’s new digital experience incorporated unique features that enabled buyers to purchase large volumes of equipment in multiple sizes and configurations for varied branches.
Ironwear’s modern, intuitive, and smooth B2B commerce experience resulted in unimaginable sales growth, allowing the company to successfully scale, minimize client acquisition efforts, reduce their customer service team’s workload, and receive increased orders from legacy customers.
Planet Beauty began with one store in Newport Beach, California. The founding philosophy of their brand has been providing a boutique client experience for clients, allowing them to connect with top beauty advisors and gain knowledge, expertise, and advice on current beauty trends.Prior to the 2020 pandemic, Planet Beauty relied on brick-and-mortar sales to drive business growth. When the pandemic struck, it was imperative that Planet Beauty relaunch an immersive and impressive digital experience, but their legacy infrastructure contained severe technical debt.They needed to drastically revamp their site performance, incorporate cutting-edge functionality, and reduce overhead costs so their business could succeed online.They needed an expert partner who could create a tech stack that would work for them, not against them.Was IM Digital up for the challenge?
IM Digital recommended that Planet Beauty switch to Shopify, enabling their team to easily manage their 200,000+ SKU catalog, personalize the shopping experience for clients, and dramatically improve their conversion rate.With reduced technical debt and improved site performance and speed, Planet Beauty’s new app ecosystem allowed them to implement strategic initiatives like product recommendations and recurring orders, and integrate comprehensive Klaviyo flows based on user demographics and behavior.
Planet Beauty’s new and improved e-commerce experience not only allowed them to successfully navigate pandemic-related challenges, but also helped them holistically elevate sales across physical and digital channels long-term.After partnering with IM Digital, Planet Beauty’s site has seen a 700+% increase in traffic and consistent YoY 100+% revenue gains since 2020.
Blackberry Farm’s 4,200 acres have been a tranquil escape for family, friends, and guests for over 80 years, evolving into a luxurious resort of breathtaking scenery, decadent cuisine, and pleasurable pastimes. From preserves to jewelry to mattresses, nearly all of the Blackberry experience is packaged and sold online so customers can enjoy a taste of Blackberry Farm from their own homes.Blackberry needed a stunning and scalable digital experience that could combine customized content, personalized experiences, and XXX agility , allowing them to keep up with shifting consumer expectations. Burdened with overwhelming technical overhead and exorbitant development costs on their open-source platform, Blackberry began to explore their options. They knew they needed to revamp their entire e-commerce infrastructure to achieve their glowing vision.Was IM Digital up for the challenge?
In order to develop the world-class experience that Blackberry Farm was envisioning, IM Digital migrated Blackberry to BigCommerce, transferring existing branding while strategically modifying how customers search for products, shop, and subscribe.IM Digital customized the new site’s theme to incorporate beloved Blackberry elements like Blackberry farm recipes and product pages that integrate with Kraft CMS. IM Digital also upgraded complex life cycles, inserted vital third-party add-ons, and created a new system for customer subscriptions.
IM Digital succeeded in reducing technical overhead, accelerating the time-to-market process, implementing expert UI/UX elements, and improving Blackberry’s front-end and back-end infrastructures.With their new suite of tools and luxurious, inviting site, Blackberry Farm saw a dramatic increase in ROI and customer loyalty, while enjoying lower TCO (total cost of ownership).