When was the last time you or someone from your team thought about your online store's technical SEO condition? The purpose of this post is to show you the hidden areas of an e-commerce SEO audit, see the bigger picture, and understand how an SEO audit can benefit your online store’s traffic and conversion rates.
A design sprint is a short (5-day) process that allows you to quickly explore multiple solutions for an issue. A design sprint can be used at the beginning of any project, and it has been proven to increase success rates by as much as 400%. If you're looking for ways to boost creativity in your team or just want a new way of effectively tackling problems, then read on!
Google has made it its mission to give you as much information about your website's performance to help you improve. The Core Web Vitals, a part of "Page Experience Signals," is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. When taken together, these metrics translate into a better UX. More than that, the Core Web Vitals help you understand how Google evaluates a site and what may be causing any barriers for conversion. This guide will go over what Google’s Core Web Vitals are, how they can help you identify possible pain points your customers may be experiencing and why it is important to monitor them.
Ten years ago, our founder, Ali Ahmed, started with a vision to build a community of eCommerce experts that would shape and influence the way brands digitally represent themselves and engage consumers. Launching as a small bootstrapped firm with a handful of developers, Imagination Media has evolved to meet the needs of global brands and solve their biggest challenges.
Imagination Media, a leading eCommerce agency for more than 10 years, announced that it has been awarded Klaviyo Platinum Master agency Partner status. This news places Imagination Media at the top 0.5% of Klaviyo partners, proving its abilities in delivering exceptional results with personalization, communication and messaging.
The year 2020 changed so many things for so many people. As a viral pandemic crisscrossed corners of the globe and COVID-19 began to claim more and more lives in more and more countries, people began to alter their behavior in a variety of ways. 2021 will see a continued shift in shopper behavior trends. The greatest gains should continue to come in the world of e-commerce — with emerging technologies helping lead the way.
Now more than ever, we live in an ever-changing, often-uncertain world. And now more than ever, we’re witnessing a profound change in the world of e-commerce, too. As the digital age continues to evolve, the entire e-commerce – and overall advertising and marketing – ecosystem is in a constant state of flux. The lines between B2B and B2C are blurring more and more by the day.
This article is part of our "Partner Expertise" series designed to help merchants prepare for an unprecedented holiday season and thrive by leveraging the best tools, products, and services available in the e-commerce arena. The content below is brought to you by Robert Rand from JetRails.
This article is part of our "Partner Expertise" series designed to help merchants prepare for an unprecedented holiday season and thrive by leveraging the best tools, products, and services available in the e-commerce arena. The content below is brought to you by Signifyd.
"Digital accessibility" refers to the practice of building digital content and applications that can be used by people with disabilities. Here's how to make sure (beginner's guide) your e-commerce store is accessible, as suggested by our lead UX & UI Engineer.
What is NRF? NRF is the largest retail conference and expo in the industry. This year’s conference, entitled NRF 2020 Vision: Retail’s Big Show (#NRF2020), served as the centerpiece of NRF 2020 Vision: Retail’s Big Show, and unfolded at Jacob K. Javits Convention Center in New York City from January 11-14. Billed as “Retail’s Big Show” and “The must-attend week where retail movers and shakers from around the world come to learn, share, collaborate, network and inspire” – and featuring 38,000 attendees, 16,000 retailers and 800 exhibitors from all around the world – NRF 2020 was an event we didn’t want to miss. For many reasons.
A new partnership between Imagination Media, an e-Commerce agency that helps retailers deliver seamless digital solutions, and BigCommerce, one of the world’s leading SaaS e-Commerce platforms, will help brands create more robust and unique online shopping experiences without having to compromise security, stability or scalability.
With Magento 1, deployments were a lot easier. No setup:upgrade command or setup:static-content:deploy was necessary to deploy code for a website. We only needed to pull in the changes, flush the Magento cache and we were ready to go. With Magento 2, things are a little bit different.
Knowledge shared is knowledge multiplied. That's what we believe and how we run our business. No matter the thing at hand - building a unique shopping experience, adressing your business challenges, promoting career opportunities - we believe there's an underlying strength in the collective.
As a leading-edge business-to-business (aka B2B) research, ratings and reviews firm in Washington, D.C., Clutch connects small and medium businesses with the best-fitting agencies, software or consultants they need to confidently tackle business challenges.
At Imagination Media, we're big on featuring a diverse team of experts. Each and every one of them is gifted with a certain skillset and they all bring immense value to the company. However, like many IT (and Magento) companies, we still lack an abundance of women onboard. Our Marketing and Sales Director, Ivona Namjesnik, recently organized a conference on that exact topic – and guides us through action steps which will help us all to #BalanceForBetter.
We are just days away from the largest Magento event - #MagentoImagine. In preparation of the over 3500 attendees and 150 speakers representing 60 countries, we want to share a small overview of what Imagine means for the Magento community, what we expect out of it, and what we’d like to see, learn, and offer at the event.
If you've been in or around the Magento community, you've probably heard about Magento Innovations Lab. If you haven't, Magento will quickly break it down for you: "Our intention is to uncover and promote early stage, experimental, bleeding edge implementations of emerging technologies on the Magento eCommerce platforms."
Time. It's a precious commodity in America today. Maybe more precious and perhaps scarce than ever before. In addition to the daily time-crunch we all face, there's also the matter of multi-tasking. We all do it. Some of us better than others, sure, but we all do it, pretty much all the time now.
Mark it down: 2019 will be known as The Year of M-Commerce. According to a recent report by New York-based IT industry analysis firm 451 Research, the number of global mobile commerce (aka m-commerce) transactions will surpass e-commerce transactions by the start of next year.
There once was a time where the online world (then the domain of nascent “digital marketers”) consisted primarily of two very distinct realms: Online search. And online commerce (also known as e-commerce or, when conducted via mobile device, m-commerce).
As our smartphones have become ubiquitous, always-present, and all-powerful accessories and tools for just about everyone in our society, e-commerce has also evolved into a popular, convenient, and relatively secure way of shopping for most Americans.
The Imagination Media team is excited to announce that they will once again be present at the worlds' largest and premier Magento event, Imagine 2018, the e-commerce conference organized by Magento, Inc. The prestigious and increasingly popular event will take place at The Wynn Resort and Casino in Las Vegas, Nevada, from April 23 - 25.
Mobile is truly where it’s at in 2017 America. Including mobile commerce (aka mCommerce). In a fascinating new report, comScore released eCommerce findings and data from the fourth quarter of 2016, and some of the data related to mCommerce is truly eye-popping. The data demonstrated that more “traditional” eCommerce itself remains incredibly powerful and valuable in our society today. During the fourth quarter of 2016 alone, U.S. consumers spent $86.6 billion on their home and work PCs – a surge of 13 percent, year-over-year, from fourth quarter of 2015.
Magento® Security Scare Shows We All Must Make Changes. It’s Time to Come Together. And Increase the Magento® Patch Rate. Strange times can lead to strange things. And cybersecurity threats are more real now than ever before. I recently participated in a podcast interview with the good folks at MageTalk regarding a recent cybersecurity fiasco – the skimming of credit card numbers from Magento® Stores. I made a few mistakes here and there. I didn’t get all my facts right. And I forgot to propose a smart solution to the situation. It happens. Especially in today’s society of instant gratification and immediate communication. It’s easy to be a gasbag. It’s simple to get caught up in the wrong idea or opinion – and chase it down a rabbit hole, or up into the clouds (or cloud).
We recently blogged at length about a fascinating forecast for 2016, in which mobile shopping (or m-commerce) is predicted to become an even larger portion of online commerce (or e-commerce). Much of that post drew on insights gleaned from the recent Mobile Checkout Report by BI Intelligence, which predicted that by 2020, mobile purchasing will encompass 45 percent of the projected $632 billion in total e-commerce sales. As it turns out, that report was but one of many emerging forecasts that are bullish on the state of m-commerce in 2016.
Over the past few months, there's been a lot of talk on Twitter debating whether Magento 2 is really a good fit for the small business (aka SMB) sector. Some claim Magento has decided to sidestep that market entirely, and aim strictly for the medium business and enterprise market. Others claim Magento 2 is, in fact, ideal for everyone (WINK WINK). Some people view Magento 2 as ideal for the small business that wants to stand out, desires flexibility, and craves the ability to grow down the line. Many others claim it's just too expensive and complicated to develop, too pricey to host, and too costly to maintain.
Once upon a time, maybe the best way for a retailer to enter the ever-evolving e-commerce space involved them installing an e-commerce add-on that was explicitly engineered for their point-of-sale (or POS) system. Such an add-on provided the retailer with not only a low-cost entryway into e-commerce, but also a low-risk opportunity to secure a rapid online presence. Alas, not all software publishers offered these add-ons, so several entities sprung up – each one of them promising to fill this void.
Here at Imagination Media, we recently blogged in great detail about the debut of Microsoft Dynamics Retail Management Hero (RMH for short). Microsoft Dynamics RMH offers just about everything Microsoft Dynamics RMS (Retail Management Systems) did, plus an updated and enhanced user interface and several improved new functions and features, like in-depth reports and APIs for add-ons. We stand ready and able to help you and your business make the transition to RMH today. But we also want to remind you about the enduring value of another “R word” when it comes to building your business and brand online: Rewards.
Teamwork Retail is the world’s first and only completely cloud-based and mobile point-of-sale (POS) solution that delivers the sophistication of Tier 1 retailing. Teamwork Retail also supports multi-channel retailers with an infinite number of locations. Featuring POS, seamless channels, universal customers, and a CRM like you’ve never seen, Teamwork Retail is truly the future of retail. Teamwork Retail is led by retail software industry veteran and visionary Michael Mauerer, who launched his decorated career replacing cash registers with personal computers at a time when PCs were unheard of in point-of-sale environments. He then went on to construct popular POS solutions that were implemented in more than 100,000 stores worldwide, including QuickBooks Point of Sale.
We’re on the verge of a New Year. And all of us here at Imagination Media would like to wish you a very happy, healthy, productive and success 2016! We’d also like to make you aware of a fascinating forecast for 2016: Mobile shopping will continue to account for a larger and larger portion of e-commerce. And e-commerce itself is also projected to maintain growth throughout the new year.
Here at Imagination Media, we take pride in our versatile and helpful Microsoft Dynamics RMS + Magento Connector. Our RMS/Magento Connector easily and automatically integrates Microsoft Dynamics RMS (Retail Management Systems) with the powerful e-commerce platform known as Magento. In so doing, it ensures that you’ll never need to worry about managing inventory in two different stores again – the Connector routinely synchronizes inventory between your online store and brick-and-mortar business.
Here at Imagination Media, we’ve always been ahead of the curve when it comes to the powerful e-commerce platform called Magento. After all, Magento offers online store owners a flexible platform that’s customizable, scalable and mobile-ready. It empowers merchants to enjoy benefits like SEO enhancements and increased sales – while reducing long-term maintenance costs. And in our mobile-driven world, it offers strong support for native applications on the iPhone, iPad and Android devices.
It’s beginning to look a lot like… E-commerce. This Holiday season, American consumers are expected to spend a staggering $105 billion online. Not only is that an overwhelming number, but it represents an 8% increase from 2014, according to National Retail Federation data. That $105 billion breaks down to around $805 per person, and represents 16.7% of the $630 billion that will be spent in November and December by American shoppers.
Attention, merchants! As part of Magento’s ongoing efforts to enhance the security of your online store, they will be releasing a new security patch, called SUPEE-6482, tomorrow on August 4, 2015. This patch will also be built into the latest releases of Magento Community Edition and Magento Enterprise Edition (versions 188.8.131.52 and 184.108.40.206 respectively). As dedicated security advocates, Imagination Media highly recommends having your store patched or updated immediately upon release to ensure the safety of your customer’s information. Contact Us today to have us do this for you!
In a truly massive – both in terms of meaning and dollar value – transaction, online and e-commerce heavyweight eBay Inc. sold its eBay Enterprise division for $925 million to a consortium partnership between equity firms Permira and Sterling Partners. This sale comes fast on the heels of a January split between eBay and Paypal. Technically speaking, international private equity firm Permira and growth-oriented private equity firm Sterling Partners joined forces to create a consortium – which consists of Sterling Partners, Longview Asset Management, the Innotrac Corporation and assorted companies owned by the Permira funds. This consortium then purchased eBay Enterprise for the massive $925 million total.
In today’s complex and fast-moving world, it’s important to offer your customers a seamless and integrated omni-channel experience. A large part of such an experience involves creating a smooth, successful mobile experience for your consumers. And the better their mobile experience, the better your business’ chance of registering e-commerce conversions via mobile devices. There are many ways you can increase your company’s mobile e-commerce conversions, starting today. In this blog, we take a closer look at some of these methods.
At Imagination Media, we've always been strong advocates of Magento. And for good reason. Many reasons, actually. Magneto offers online store owners a flexible platform that is customizable, scalable and mobile-ready. It empowers merchants to reap many benefits, including increased sales and SEO enhancements. It also reduces long-term maintenance costs and eases the site-updating process. It offers support for native applications on the iPhone, iPad and Android devices, which is absolutely vital in our increasingly mobile-driven and app-obsessed society.
It sounds almost ominous. Omni-channel. But the reality of the word and the deep meaning that lies behind it is quite the opposite of ominous. If anything else, it may be an omen. An omen for bigger and better things to come for your business. Simply put, the omni-channel consumer is the driving force who stands to shape the very future of e-commerce. He and she will likely have an awful lot to say about the next step in brick-and-mortar businesses too. That's because the omni-channel consumer shops, browses and buys in both the online (e-commerce) and physical retail (in-store) spaces. Even that time-honored, old-school brand Macy's has been observed recently referring to itself as an omni-channel retail organization operating stores and websites.
The four largest online retail markets in the world are expected to double in size over the next three years, with e-commerce spending reaching close to $999 billion by 2018, according to a recent report. The report, co-authored by Google, PayPal and UK-based OC&C Strategy Consultants, predicts that e-commerce spending in the U.S., UK, China and Germany will grow by $495.7 billion to reach a staggering $998.9 billion by 2018.
What’s an online merchandiser? In the ever-expanding world of e-commerce, it’s one of the most sought-after positions today. And it’s absolutely critical to the success of any e-commerce operation or store. But despite the rise in this role and its importance, many e-commerce operations remain under-staffed – or even un-staffed – when it comes to this vital position. In the most traditional sense of the term, merchandising has mostly been about the product in the shelf – and making sure it stays stocked and visible. Put simply, it has to do with what’s available for purchase inside the store.
Integration. It’s a practice that is often easier talked about than practiced – both in life as a whole and in technology solutions in particular. But it’s also an endeavor that’s worth every bit of added effort that may be needed. When you create your customized e-commerce solution, you’ll want to practice and implement strong principles and examples of integration. Chief amongst those integration implementations?
A big change is coming soon. A change that could heavily impact each and every e-commerce operation online. On April 21, 800-pound gorilla Google will start using “mobile-friendly compliance” as a ranking factor in smartphone search. There are many meanings to this change, but chief among them is that you should absolutely ensure that your site is mobile-friendly. In short, mobile compliance is becoming less and less of an optional indulgence. And more and more of an absolute necessity.
B2B e-commerce is booming. Companies who have invested in e-commerce innovation are experiencing explosive growth. Explore insights and learn how to make growth sustainable when you invest in B2B e-commerce.
Whether you’re new to e-Commerce in 2020 or you have sold throughout many holiday seasons, it is time to scale your business. Our FREE Holiday eBook covers all bases, with insights from Adobe, Paypal, Vertex, Signify’d, and Klaviyo.
To help you weather the storm, we turned to our team members, clients and leading retail thought leaders for their tips on how to take care of your customers and company during a time of unprecedented retail uncertainty.