It’s a game-changer. And it’s completely free. The Mobile Optimization Initiative helps retailers give their customers a better, faster, more improved mobile shopping experience. Participants receive:
A complimentary mobile checkout funnel assessment
Optimized campaign design and implementation toolkits
Professional consulting services throughout the program’s duration
226% return on investment
payback in less than three months
$407k in less than three months
Display cart total in header
4.13% lift in mobile revenue per visit
Theory: Showing the cart total keeps cart items top of mind, eases sticker shock and encourages users to move through the checkout funnel.
Hide chat from cart and checkout
15.22% lift in mobile revenue per visit
Theory: Removing the chat window from the cart and checkout pages keeps the user focused on the checkout process.
Remove breadcrumbs from mobile site
9.57% drop in mobile revenue per visit
Theory: Customers love all carbs, even breadcrumbs.
*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.