Google March 2024 Core Update - All You Need To Know
The latest Google March 2024 Core Update has sparked a wave of excitement and concern among website owners and SEO professionals alike. This update aims to reduce the presence of "unhelpful" content in search results by a staggering 40%. In this article, we will explore the key aspects of this update, its impact, the criteria Google uses to identify such content, and what actions e-commerce site owners can take to improve their site's visibility and rankings.
March 30, 2024
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What is a Google core update?
Google's core updates are significant changes to its search algorithm, impacting how websites are ranked and displayed in search results. These updates aim to improve the quality and relevance of search results, ensuring that users find the most helpful and credible information.
Core updates usually happen several times a year, and they are all about improving how Google’s systems assess content overall.
The March 2024 Core Update is part of Google's continuous effort to refine its search algorithm and deliver the best possible user experience.
Impact of the March 2024 Core Update
If core updates happen a few times every year, then what's all the fuss about this one?
Google itself says that this one is even more extensive than the other core updates as it focuses on seriously reducing low-quality and spammy results out of search results.
Reducing low-quality, unoriginal results
For years, Google used robust spam-fighting systems and policies to keep low-quality content out of search results. With this update, they are updating their spam policies to battle new abusive practices and address unoriginal, low-quality content more effectively.
The improved ranking systems will more accurately distinguish whether webpages are likely to be more helpful, offer a superior user experience, or appear to be designed primarily for search engines rather than human users.
Based on Google's evaluations, they expect that it will reduce low-quality, unoriginal content in search results by 40%. This means more space for relevant, original, and useful content. Looking forward to seeing the changes on legit sites as the update gets rolled out.
Keeping more spam out of your results
Spam policy gets updated to target the "lowest-quality." This will aim at all of the content that can be misleading to users, making them trust specific sources better than they deserve. For example, expired domain abuse where someone purchases an expired domain and uses it to manipulate rankings for sites that have poor quality.
Cases where reputable sites are used to host low-quality content from other parties to boost their rankings and seem more legit than they already are.
Also, spam is considered content that was created by using different automation techniques to generate low-quality content at scale to manipulate rankings.
Conclusion
The Google March 2024 Core Update brings a renewed focus on reducing "unhelpful" content in search results. Website owners need to understand the impact of this update, the criteria used by Google to identify such content, and the actions they can take to improve their site's visibility and rankings. By aligning with Google's quality guidelines and providing valuable content and a seamless user experience, e-commerce sites can thrive in the ever-evolving world of online search.
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