Recent major shifts data collection driven by new user privacy standards have contributed to Google’s release of GA4 analytics platform, allowing merchant teams more insight into their customer data.
A customer-centric model provides a more wholistic view of your business.
“You’ll also get a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. This is critical when people’s needs are rapidly changing and you have to make real-time decisions in order to win - and keep - new customers.”
Vidhya Srinivasan VP/GM Buying, Analytics and Measurement, Google Ads
Google will stop recording data July 1, 2023 in the current version of GA. We know YoY numbers are important, so make sure to get set up in GA4 before the end of 2022.
Create a new GA4 property here - Meet the next generation of Google Analytics - Analytics Help and we’ll help with the rest!
Please contact Imagination Media to set up a call to go over the resources required to make the switch! This platform will be where Google continues to innovate and add new features (Forecasting! Modeling!) , so it’s important to begin adoption in 2022.