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260 Sample Sale

With IM Digital, 260 Sample Sale found the right style, fit, and function in an eCommerce platform to scale their business and thrive during the pandemic.

The challenge

The unforeseen impact of COVID-19 forced 260 Sample Sale to shut-down their events nationwide. In an effort to ensure continuity of the business, 260 had to quickly pivot to bring their sales online. With the help of Imagination Media & Shopify Plus, 260 Sample Sale has:

They needed a rich cross-channel experience that helps them adapt to the diverse set of customers they attract, all while keeping in mind heavy operational investments of short-lived events they organize for premium fashion and luxury brands.

The solution

  • Customer experiences (cx) Strategy
  • experience (UX & UI) Design
  • Commerce Development
  • Shopify
  • paypal
  • Klaviyo

By adding e-Commerce into their already successful retail business, 260 Sample Sale experienced growth in traffic and leads that translated to growth in sales.

260 Sample Sale was the go-to choice in town for sample sales, and it needed to adapt to the impacts of COVID-19. The challenge at hand was learning how to compete for sales in a completely new environment: the digital world.


Shopify Plus offers a well-designed and customizable framework that 260 Sample Sale was able to use through their digital transformation journey. By adding e-Commerce onto their already booming retail business we created a seamless shopping experience for both returning and new customers. 260 Sample Sale doubled sales within the first partnered launch and continued to grow with our collaborative efforts.


260 Sample Sale is now streamlining customer interactions across multiple touchpoints in a unified way to deliver a consistent brand experience. This digital omnichannel strategy focuses on delivering a cohesive customer experience irrespective of the channel used by customers. With the help of Shopify Plus, 260 Sample Sale has created a seamless journey across all channels, both online and offline. Offering great customer experience through an effective and well designed omnichannel ecosystem.


Shopify Plus helped improve data collection efforts to go deeper and capture new audiences and strengthen relationships. Measuring and analyzing data as it came in improved positioning in the market and ensured an ecosystem that works on macro and micro levels. With a single view of inventory, orders, and customer data 260 Sample Sale can keep track of what’s happening across their entire business in real time. There customers can now reap the benefits of up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want.

The Results

  • 5.5% conversion rate
  • 63% new users
  • 70% sessions from mobile

Imagination Media helped 260 Sample Sale create a Mobile-Optimized solution that empowers the brand to offer a highly-curated and customized experience, exceeding both brands' and customers’ demands for exceptional service and quality content.

This reimagining of the business brought digital transformation, omnichannel strategies, and unified analytics to better serve customers. By combining offline and online channels, 260 Sample Sale increased their reach, added convenience for customers, and a competitive edge in a saturated market.

“IM Digital has a great aesthetic and a great way of leveraging data to make decisions that work for our customers and brands we partner with. I don’t think I’ve ever come to IM Digital, where the feedback was: “That’s outside of the scope of our abilities.” They take visual representation seriously, just like our clients.”

- Assaf Azani, Vice President, 260
260 sample sale

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